Field notes, insights, and the work behind the work. From the people pushing modern golf forward.
Part 3 of Golf in the AI Age. Everyone asked if I "just used ChatGPT." Here's what was actually under the hood — the data stack that made it personal, why it can't be copied, and how Stackory decides when and how to adopt AI.
Read the story →Record participation is hiding golf's biggest leak. Three of every four beginners walk back out the door — here's why, and the long-tail playbook to keep them.
8.1 million women now play golf — a record. But the game hit this record once before, in 2006, then lost 2.1 million. The side door they came in through, why this surge is different, and how clubs keep it this time.
Part 2 of Golf in the AI Age. The AI-built bag meets real golf — scrappy rounds, a humbling new driver, a green jacket, and the moment the machine told me to put the screwdriver down.
Part 1 of Golf in the AI Age. I handed everything about my body, my swing and my numbers to an AI model — kept honest by a world-class coach — and let it rebuild my entire golf bag from scratch.
I spent two and a half years not launching a site. The work showed up anyway — built on trust, delivery, and knowing golf from the inside.
We just built the one you're reading. Here's how we chose — and why the question isn't really "which tool" anymore.
Lapsed members don't need a flashy new channel to return. They need the right message at the right moment — and in the AI age, email still does that better than anything.
Everyone in golf has a theory. Almost no one has the data. Here's how to actually ask — and a simple way to run the poll yourself this week.
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